Happy New Year, to all our essence family out there! Let’s try to get the best out of ourselves this year. Our product range has everything that you need to create that amazing look. So let’s create some playfullooks this year with our resolution being NEW YEAR, NEW ME.  Let’s look at some of the hero products from ......Read More

Happy New Year, beauty lovers! Are you ready to ring in the New Year with a fresh, new look? This year, At CATRICE, we believe it's time to say goodbye to the old, embrace the new and become the best version of yourself. With CATRICE's Autumn/Winter 2022 collection, you'll be able to step into the new year feeling confident and ......Read More

To station a tech-forward beauty podium at the Mall of Emirates for an immersive and personalized product recommendation experience. Renowned makeup brand Liht Organics has announced its foray into the tech-enabled beauty industry with a VR -backed podium at the Mall of Emirates. Powered to analyze consumer features and lifestyle needs, the ......Read More

WHAT THE FLUFF?   Benefit Cosmetics introduces the new Fluff Up Brow Wax! A clear, creamy flex-wax that creates fluffy, feathered & texturized-looking brows.   Get ready to love your full, fluffy-looking brows all day. Fluff yeah!   Clear & Creamy Flex-Wax Flake-Free & ......Read More

Christmas and New Year’s Eve are right around the corner and what better way to celebrate than creating a gorgeous but simple yet sophisticated glowy make-up look with a bold statement lip that suits every outfit and party the nights away without having to worry about your make-up! Start your look with preparing the face with The ......Read More

Holiday season is here! One main reason to love this festive season is that you can get ready almost every day, adding some extra sparkle by playing with glitter products. Red lips and some eyeshadows are always a staple look for any gatherings.  We have rounded up on all essence products that you need for your Christmas and New Year ......Read More

With the season changing, it calls for upgrade in the makeup looks and vibe. Naturally, we usually transition our makeup with the changing seasons, but this time, it's not as literal as choosing an autumn lipstick color. The essence Fall/Winter 2022 update has variety of products that still give you that bold and perfect look, and too many ......Read More

Channel your fall vibes this season with latest CATRICE A/W22 Update. Play and explore our new products, which are made to be used with ease! Create a glowy fall inspired look with five simple products that can be used day or night to make you feel good about yourself all day, and create colorful, fun and bold looks that bring back positivity ......Read More

Bring beauty cheer to your holiday countdown with Benefit Cosmetics’  Beauty Advent Calendar   12 days of beauty with Benefit’s makeup must-haves. This limited-edition gift set is packed with 12 fan-faves in mini and fun sizes  that will deliver festive looks all season long including:   The ......Read More

Founder, Olga Romanova will share results of her inspirational journey and showcase her versatile makeup products and accessories Dubai, UAE: Leading beauty brand, Romanovamakeup is set to introduce a wide range of beauty products and accessories at the upcoming Beautyworld Middle East at DWTC, the largest beauty trade fair in the region from ......Read More

Founder, Olga Romanova will share results of her inspirational journey and showcase her versatile makeup products and accessories   Dubai, UAE: Leading beauty brand, Romanovamakeup is set to introduce a wide range of beauty products and accessories at the upcoming Beautyworld Middle East at DWTC, the largest beauty trade ......Read More

POMONE Paris, the cosmetic brand that harnesses the power of the apple, will be in Dubai from 31 October to 2 November 2022. The company will showcase its expertise at stand S2 E45 in the French Pavilion. Visitors will have a chance to discover a range of premium cosmetic products made in France and fully committed to clean beauty. POMONE ......Read More

Celebrity makeup artist Mario Dedivanovic is pleased to launch his eponymous beauty brand in the Middle East. Starting October 14th, Makeup By Mario will be exclusively available at Sephora stores and online, bringing Mario’s high-quality formulas and easy-to-use products and tools to professionals and beauty enthusiasts alike, to help ......Read More

Halloween is fast approaching, and CATRICE has your back with the new AW22 Update Collection to create a quick and easy last minute doll face look! Create a simple neutral smoky look for some definition with the PRO DESERT ROMANCE  SLIM EYESHADOW PALETTE. The Pro Eyeshadow Palettes are getting a new addition with the Pro Desert Romance ......Read More

Vacation season is over, and we are back on the go! A little make-up pouch of essentials that stays in your favorite office bag is a must filled with products that perform quickly, easily, and reliably. Multifunctional beauty that serves more than one purpose in an instant is all the rage right now and is perfect for a quick touch up throughout ......Read More

MUST-HAVE FOR BEAUTY ADDICTS WITH INSPIRING AUTUMN SHADES:  THE CATRICE LE FALL IN COLOURS Autumn leaves of red and gold ... the Fall in Colours Limited Edition by CATRICE unites the warm colours of vibrant autumn leaves, ripe fruits and  the golden sun of late summer in a unique collection.  The LE includes all of the ......Read More

Since its summer and traveling season is extremely popular, we’re giving you our top five CATRICE essentials to have in your carry on throughout your travels so you can freshen up and look great the whole time.  Hydration while flying is key! The HYDRATOR PLUM AND FRESH PRIMER is a moisture boost and primer in one. It provides a ......Read More

After a long day in the sun, nothing looks better than a quick ‘no makeup’ makeup look to enhance your tanned features while keeping your skin hydrated with zero effort! First, start with a drop of the , which can easily be integrated into your daily skincare and beauty routine. Just apply a few drops of serum on the face, neck ......Read More

It’s that time of year again! Summer vacations are in full swing, and Benefit Cosmetics knows you’re looking for some inspirational makeup tips for all those vacation TikToks and selfies you’re about to take. Benefit Cosmetics and their Regional Brow Artist, Yara Ayoob, have got you covered with a super trendy blush look and ......Read More

June 24, 2022: Eid is an occasion where love is conveyed through exchanging gifts with loved ones and spending time with family and friends. We are always on the lookout for the best gifts for our dearest ones. Celebrate this Eid with essence by gifting glam products from the new editions this season. Below is a roundup of all our favorite ......Read More

June 24, 2022:  Eid is just around the corner, it’s time to decide the perfect look for this celebration. To keep the right balance with the whole look, lets opt for a nude makeup look this Eid. With CATRICE’s products you’re going to dazzle your feed with your Eid selfie. Let’s glance at few products that can help ......Read More

Meet Benefit’s most wearable & versatile shades yet!   The WANDERful World Collection features 11 NEW blushes in a new & improved packaging inspired by the colors & personalities found in natural objects big & small, near & far, real & fantastical, these blushes will bring the cheeks of your wildest ......Read More

What’s Eid without a little metallic shimmer? With Eid fast approaching, having some make-up inspo prior to the celebration is crucial! A soft versatile smoky mauve look with some shimmer is the perfect way to celebrate the Eid festivities that will suit all your gorgeous outfits. Follow the steps below to get the look!  Starting with ......Read More

In the magical spirit of Eid comes a time to celebrate the blessing of health and prosperity with our loved ones. For this occasion, essence has specially produced the Magical Eyes Gift Set with four bestselling products! The items of this box have been carefully chosen to create magical eye looks this Eid for the three days of festivities with ......Read More

Reveal your extraordinary with the new FLE XXL mascara this holy season! Xtra Volume,Xtra fulness, Longer lashes for your Eid look Priyanka Chopra Jonas's favorite eye look for EID   Introducing the NEW False Lash Effect XXL Mascara, inspired by salon lash extensions, and mastered by Max Factor – a mascara that gives a ......Read More