June 24, 2022: Eid is an occasion where love is conveyed through exchanging gifts with loved ones and spending time with family and friends. We are always on the lookout for the best gifts for our dearest ones. Celebrate this Eid with essence by gifting glam products from the new editions this season. Below is a roundup of all our favorite ......Read More

June 24, 2022:  Eid is just around the corner, it’s time to decide the perfect look for this celebration. To keep the right balance with the whole look, lets opt for a nude makeup look this Eid. With CATRICE’s products you’re going to dazzle your feed with your Eid selfie. Let’s glance at few products that can help ......Read More

Meet Benefit’s most wearable & versatile shades yet!   The WANDERful World Collection features 11 NEW blushes in a new & improved packaging inspired by the colors & personalities found in natural objects big & small, near & far, real & fantastical, these blushes will bring the cheeks of your wildest ......Read More

What’s Eid without a little metallic shimmer? With Eid fast approaching, having some make-up inspo prior to the celebration is crucial! A soft versatile smoky mauve look with some shimmer is the perfect way to celebrate the Eid festivities that will suit all your gorgeous outfits. Follow the steps below to get the look!  Starting with ......Read More

In the magical spirit of Eid comes a time to celebrate the blessing of health and prosperity with our loved ones. For this occasion, essence has specially produced the Magical Eyes Gift Set with four bestselling products! The items of this box have been carefully chosen to create magical eye looks this Eid for the three days of festivities with ......Read More

Reveal your extraordinary with the new FLE XXL mascara this holy season! Xtra Volume,Xtra fulness, Longer lashes for your Eid look Priyanka Chopra Jonas's favorite eye look for EID   Introducing the NEW False Lash Effect XXL Mascara, inspired by salon lash extensions, and mastered by Max Factor – a mascara that gives a ......Read More

Valentine’s Day is right around the corner and if you’re looking for inspiration for a romantic pastel pink makeup look, whatever your plans may be, well look no further! Benefit Cosmetics and their Regional Brow Artist, Yara Ayoob, have got you covered with a super trendy makeup look and the most snatched ......Read More

The new hybrid Makeup range from Max Factor: Miracle pure, skin-improving foundation CARE WHILE YOU WEAR   Introducing Miracle Pure makeup, a new range inspired by skincare, but mastered by Max Factor. Developed with unique formulas to enhance skin texture and ingredients to help skin from within. It’s time to achieve a ......Read More

INGLOT C E L E S T i A L S For the longest time, we have been fascinated with what’ s beyond the Earth. We’ve adored the moon, the stars, the constellations; yet always from afar. This exclusive Holiday 21/22 Collection re-imagines a version of cosmic phenomena: Equinox, Solstice, and Supernova. The all-encompassing makeup ......Read More

DID YOU KNOW? THE ERBORIAN CC CREAM SELLS EVERY MINUTE WORLDWIDE! THE DIFFERENCE BETWEEN BB CREAM AND CC CREAM Whether you want a natural or a sophisticated look, the best products for a perfectly even complexion are BB and CC creams. Part skincare, part makeup, they correct the appearance of blemishes, so your skin looks perfect and is ......Read More

• THAT Concept Store dedicates January to clean beauty must-haves   • The popular home-grown concept store hosts an array of sustainable, vegan, and cruelty-free brands    Dubai, United Arab Emirates, January 13, 2022: For customers looking to make more sustainable life choices who care about the ingredients ......Read More

January 03, 2021:  25 Years. 87 Makeup Trunks. 3,300 Runway Shows. 129,000 models. 500 covers and counting. At the same time, McGrath was setting global beauty trends and elevating the art of makeup, she was formulating and perfecting her collection of high-performance cosmetics, culminating in the launch of her eponymous brand PAT McGRATH ......Read More

December 11, 2021:  The most awaited gifting season is around the chimney and Sephora has so-much goodness coming your way!  From exclusives to bestsellers, the abundance of these festive drops will definitely make Sephora your one-time stop for all your beauty gift needs. Starting from Sephora Collection exclusive festive arrivals ......Read More

November 16, 2021:  Autumn has arrived and there’s a good chance that you are so over the “no make-up, makeup look” that you loved during the summer! Let’s get back to getting all glammed up for the next few months. So when you are thinking of switching up your wardrobe, think of your make-up looks too! Warm, earthy, ......Read More

November 15, 2021:  Channel some Autumn vibes with a soft smoky purple look using CATRICE products. Autumn isn't always about browns and earthy tones – go for a unique look that accentuates your eyes for the season. Start by prepping the face with the Sensitive Moisturizing Serum Milk! A vegan, gentle face milk with 2% prebiotic ......Read More

Max Factor is delighted to announce their collaboration with the renowned Kuwaiti makeup artist Hanan Al Najadah as their creative collaborator in the region with whom they created an exciting festive look that combines two trends: the reverse blue cat eyeliner and a dramatic golden smokey eye. Hanan is a well-known and respected makeup ......Read More

**Get intense color in just one stroke with the NEW Flormar Color Master Lipstick**       October 24, 2021:  When a woman puts on her lipstick, she’s making a bold statement. For most women, lipstick is their No. 1 beauty essential and wearing it is like putting on a good dose of confidence. You’ll find ......Read More

GET A TASTE OF ROSALÍA’S EFFORTLESSLY HAUTE STYLE WITH M· A·C AUTE CUTURE STARRING ROSALÍA She’s an innovator and an inspiration. Music record-breaker Rosalía is recognized worldwide – her look as uncompromising and distinctive as her music. Taking the flamenco sound and style that is her ......Read More

**Stunning colors, long-lasting makeup, and attractive prices are some of the reasons!**   September 22, 2021:  Ask any woman who enjoys wearing makeup how she would ideally choose a makeup brand and the answer would almost certainly be based on the following: a brand that offers a good choice of colours to match every skin tone, a ......Read More

Max Factor is delighted to introduce dynamic actor, philanthropist and producer Priyanka Chopra-Jonas as their new global ambassador and creative collaborator.    Priyanka debuted as the face of Max Factor by collaborating with the brand to create a desirable ‘Matte’ confidence look, which is guaranteed to bring out the ......Read More