November 16, 2021:  Autumn has arrived and there’s a good chance that you are so over the “no make-up, makeup look” that you loved during the summer! Let’s get back to getting all glammed up for the next few months. So when you are thinking of switching up your wardrobe, think of your make-up looks too! Warm, earthy, ......Read More

November 15, 2021:  Channel some Autumn vibes with a soft smoky purple look using CATRICE products. Autumn isn't always about browns and earthy tones – go for a unique look that accentuates your eyes for the season. Start by prepping the face with the Sensitive Moisturizing Serum Milk! A vegan, gentle face milk with 2% prebiotic ......Read More

Max Factor is delighted to announce their collaboration with the renowned Kuwaiti makeup artist Hanan Al Najadah as their creative collaborator in the region with whom they created an exciting festive look that combines two trends: the reverse blue cat eyeliner and a dramatic golden smokey eye. Hanan is a well-known and respected makeup ......Read More

**Get intense color in just one stroke with the NEW Flormar Color Master Lipstick**       October 24, 2021:  When a woman puts on her lipstick, she’s making a bold statement. For most women, lipstick is their No. 1 beauty essential and wearing it is like putting on a good dose of confidence. You’ll find ......Read More

GET A TASTE OF ROSALÍA’S EFFORTLESSLY HAUTE STYLE WITH M· A·C AUTE CUTURE STARRING ROSALÍA She’s an innovator and an inspiration. Music record-breaker Rosalía is recognized worldwide – her look as uncompromising and distinctive as her music. Taking the flamenco sound and style that is her ......Read More

**Stunning colors, long-lasting makeup, and attractive prices are some of the reasons!**   September 22, 2021:  Ask any woman who enjoys wearing makeup how she would ideally choose a makeup brand and the answer would almost certainly be based on the following: a brand that offers a good choice of colours to match every skin tone, a ......Read More

Max Factor is delighted to introduce dynamic actor, philanthropist and producer Priyanka Chopra-Jonas as their new global ambassador and creative collaborator.    Priyanka debuted as the face of Max Factor by collaborating with the brand to create a desirable ‘Matte’ confidence look, which is guaranteed to bring out the ......Read More

Photo Credit: Tom Monro   Max Factor is delighted to introduce dynamic actor, philanthropist and producer Priyanka Chopra-Jonas as the new global ambassador and creative collaborator.  Priyanka joins Max Factor as the face of major beauty campaigns and product launches throughout 2021 and beyond, starting with the new Facefinity ......Read More

July 28, 2021:  Coming back after a relaxing and unwinding summer vacation always calls for some new make-up to come back into the office with a new re-vamped post-vacation look! Walk into the office on your first day back ready to conquer the world thanks to your new fierce look using our top CATRICE picks. Revitalize your skin using ......Read More

Get a “Beachy Brow” without a bleachy brow Benefit Cosmetics shows us how to make our brows look a little sun kissed with 2 easy steps! Want a softer, lighter brow look for your beach holiday this Eid? Have we got the brow hack for you! Yara Ayoob, Benefit Cosmetics’ Regional Brow Artist, showed us how to create the ......Read More

 **Get that perfect summer glow up with wet n wild®**   A bronzer is the perfect beauty product for those who desire a sun-kissed glow without the hours under sun. It’s also perfect for sculpted and defined looks, and for hiding concerns such as redness, age spots and uneven skin tones.  wet n wild®, the Los ......Read More

Rare Beauty products are designed for everyday self-expression, and each product has a unique sensorial story. Since the brand’s inception, Selena has been involved in every step of product development.    Always An Optimist 4-In-1 Mist  Always an Optimist 4-In-1 Mist is an ultra-fine, glow-boosting mist that hydrates, ......Read More

Discover melt-free make-up while getting your hair and skin summer ready with the hottest products on the block June 03, 2021:  hether you’re planning a day trip to the beach or fun staycations, it’s essential to look and feel your best when on holiday. This summer, fix your common hair and skin concerns with Lifestyle, the ......Read More

** Note Cosmétique’s unique shades are your go-to, to #SpreadBeauty this season of sunshine.**     May 18, 2021:  Summer is the time to shine. Sultry bold eyes, bright statement lips, and the glowing look – together they make a woman look formidable. Looking and feeling gorgeous positively affects a ......Read More

May 10, 2021:  The long-awaited Eid break is right around the corner and you deserve to gift yourself one of the best brow days ever! Benefit Cosmetics has you covered with a perfect super quick and gorgeous brow look for you to rock all your Eid weekend fun and beyond.  Yara Ayoob, Benefit Cosmetics’ Regional Brow Artist shares ......Read More

May 04, 2021:  We all know that Eid is the best excuse to go all out with your make-up look. This holiday, why don’t you go for a bold statement look to complement your fabulous Eid outfit?  What says bold better than a strong winged liner, full lashes, and a bright lip colour to create a statement! Follow these steps to ......Read More

Launching her limited edition eyeshadow palettes inspired by precious gemstones       United Arab Emirates -  April 19, 2021:   The Arab beauty guru and social media sensation Noha Nabil continues to generate buzz with her cosmetic empire growing by the season, revealing her newest addition of makeup ......Read More

April 19, 2021:   Throughout the year, Max Factor is dedicated to providing everyday beauty solutions to enhance and boost every woman’s appearance and confidence in herself and aims to empower women to create their own stories on a daily basis.  To help you glow this Eid, Max Factor has launched the Facefinity Highlighters ......Read More

** A colorful range of cosmetics celebrates women in every stage of their lives.**   United Arab Emirates -  April 14, 2021:   NOTE COSMETIQUE, the global cosmetics brand with a growing line of beauty products, has been at the forefront of innovation, providing straightforward and affordable beauty experiences for women ......Read More

April 12, 2020: The holy month of Ramadan is right around the corner, and what’s more exciting than finally being able to get dolled up for iftar and suhoor gathering. Creating easy looks with a bit of glam is perfect from dusk to dawn. Ramadan is the best time to take out your shimmery eyeshadows! A soft smoky eye will keep you looking ......Read More

VOLUMIZING LIP  BOOSTER AED 17 A Vegan Lip booster, free of microplastic particles, and will plump your lips in a natural way thanks to its menthol ingredient! With four new trendy shades that are perfect for the spring season. WATERPROOF EYESHADOW PRIMER AED 15 This matte primer will ensure your eyeshadow does not crease and ......Read More

March 28, 2021:  Get into the Ramadan spirit, and share your passion for beauty with your loved ones (or yourself - because self-love is important too!). This year Sephora Collection has prepared the most fascinating Ramadan bundles for its beauty addicts! Get ready to discover the latest value sets from the brand’s bestselling ......Read More

Calling all beauty addicts, the perfect complexion awaits you in the new SEPHORA COLLECTION foundation range – BEST SKIN EVER! Springtime calls for flawless complexion and we won’t settle for anything less. #BESTSKINEVER comes in 20 shades guaranteed to blow your mind!    What’s the pitch?  Believe in the ......Read More

Are you ready for some exciting news? Well, here you go! For the first-time EVER we are launching our latest Sephora Favorites box as a limited-edition collectible. This box celebrates International Women’s Day which takes place on the 8th of March.  Our box will feature an exclusive artwork that was designed for Sephora by ......Read More

**JUST DROPPED! wet n wild’s Limited-Edition Jungle Rock Collection is Bold, Tenacious and Sassy! **   United Arab Emirates -  March 07, 2021:  The Jungle Rock Limited Edition collection is an explosion of vibrant colours. Designed by make-up artist and influencer Bretman Rock, as part of a collaboration with wet n wild, ......Read More

United Arab Emirates -  February 09, 2021:   V-Day is almost here, and aren’t we excited! But let’s not get carried away, being responsible is still our priority, and celebrating at home with your loved one(s) is always the perfect choice! We are here to help you make this day as memorable as possible with just a few ......Read More

** Create an all-day alluring look with Milani Cosmetics’ collection of Amore lipsticks and eyeshadow palettes ** United Arab Emirates -  February 07, 2021:  Make a statement this Valentine’s Day. Whether you’re staying in or going out, Valentine’s Day is the perfect excuse to stock up on new beauty ......Read More