United Arab Emirates,  September 15, 2020:  The seasons are changing and so are the latest makeup trends. But refreshing your makeup doesn’t need to break the bank. This fall’s makeup trends are both innovative yet full of classic returns, which create final looks that are anything but ordinary.    Delve into ......Read More

United Arab Emirates,  September 15, 2020:  Let’s face it, many of us enjoyed rocking a bare face or no-makeup makeup looks during the lockdown period. Now that life is finally starting to get back to normal, many individuals are finding it difficult to get back to a full face of makeup, especially when it comes to eye makeup and ......Read More

United Arab Emirates,  September 10, 2020:  It’s all in the eyes! whether you are looking for a glamorous “red carpet” kind of look or a simple everyday look, essence has got your eyes covered, with products from our current SS20 range as well as some of our all-time classics that will suit every taste and ......Read More

Your Favorite Disney Princesses Are Here To Pamper You!   August 12, 2020, Dubai, United Arab Emirates:  Calling all the Disney lovers out there, there’s a new brand in town to turn those ‘Once Upon A Time’ to ‘Happily Ever Afters’! Middle East’s largest Disney merchandise distributor, Fan Mania, ......Read More

August 09, 2020:  As the world slowly resumes to the ‘new normal’, getting back to your old makeup habits may be tricky, especially with your mask on almost everywhere. Hourglass has curated the top products to create a quick no-makeup makeup look.   Start off your look with the Hourglass Veil Mineral Primer, to elevate ......Read More

REBOOT FOUNDATION   #REBOOTBYMAKEUPFOREVER     24 Hour Benefits – Weightless Satin Finish – Buildable Light to Medium Coverage   REBOOT your skincare with MAKE UP FOR EVER! Launched this April, the latest in skincare revolution. A complexion product with a dual-action benefit. Created by makeup ......Read More

AQUA RESIST   #LIVEINTENSELY       Dubai, United Arab Emirates, July 27, 2020:   AQUA RESIST is the ultimate waterproof and long-lasting range of eye products, co- created with makeup artists and tested in extreme conditions to guarantee absolute staying power. Legendarily innovative, these ......Read More

July 08, 2020:   Hey beauty lovers, we have big news for you! THE SEPHORA SQUAD IS HERE! We are proud to announce the official launch of the SEPHORA SQUAD program. The most anticipated moment for everyone who lives for beauty (us included). 18 of the most authentic voices in the region, inspiring beauty content creators and ......Read More

Dubai, United Arab Emirates, June 29, 2020:   With all of us quarantined in our homes, our communication has been strictly bound to zoom calls and virtual get-togethers! Let’s admit, we’ve been chilling around in our lounge wear all day, with no incentive to dress up. Now, as the world is gradually opening up and working from ......Read More

Beachy & Peachy - The Perfect Hues for a Sunkissed Look     Dubai, United Arab Emirates, June 25, 2020: NUDESTIX is proud to announce an extension to their best-selling Nudies collection. The Nudies Blush, Bronze and Glow hues are inspired by the sun-drenched babes and ultimate golden hour glow. The Beachy & Peachy ......Read More

Spring / Summer 2020   Dubai, United Arab Emirates, June 23, 2020:   No matter whether wow-lashes that last all day, a breathtaking flawless complexion with a natural glow, super-soft lips with an extreme matte effect or beautiful, well-kept nails – with the new essence products in the Spring / Summer  2020 update, ......Read More

Dubai, United Arab Emirates, June 14, 2020:   It’s the moment we’ve all been waiting for, a new trend edition from essence to get us excited & thrilled over new make-up goodies! And this collection is for the royal ones. As far as we know, every girl has felt her fair share of royalty on her good days – feeling like ......Read More

Dubai, United Arab Emirates, June 09, 2020:   This oil-free and vegan formula mascara gives you the volume you have always wanted- and guess what? ZERO smudging guaranteed! Not just this, it also doesn’t crumble and is easy to remove with just warm water!     BYE BYE PANDA EYES! ......Read More