Dubai, UAE, May 16, 2018:  Beauty trends change all the time! Last year the trend was dark and imperfect black liners that rimmed the eye, and this year it’s a more brightened one with pops of colour. Yes, 2018 is all about sky-high lashes, glitter, high-shine and statement looks. If you’re looking to stay on trend with beauty ......Read More

Dubai, UAE, May 14, 2018:  Wearing make-up to the gym is still an on-going debate, as many believe it can cause skin problems such as congested pores, acne and skin inflammation – not to mention the mess that make-up can cause when smudging or fading. While many of us wouldn’t go as far as wearing a full face while working out, we ......Read More

Dubai, UAE, May 14, 2018:  Velvet Touch Lipstick Matt     The Velvet Touch Lipstick Matt's creamy texture ensures easy application and delivers a long lasting matt intense colour. The Velvet Touch Lipstick Matt moisturises and soothes lips, keeping them soft & giving long lasting results that last for ......Read More

For an ultra-Glam effect Dubai, UAE, May 13, 2018:  Introducing AMANI, the latest way to make a glamorous style statement. The double-layered design with thick, wispy sections throughout, creates a bold makeup look that’s perfect for those elegant evening occasions. Made silk, this lash can be used up to 10 times and has PRO ......Read More

Change of Sheen   Dubai, UAE, May 01, 2018:  NARS Cosmetics introduces Highlighting Powder featuring Seamless Glow Technology. The innovative formula, available in six shades, combines micro-spherical powders and pearls that reflect light and melt seamlessly into skin to enhance your natural glow.  The silky, lightweight ......Read More

Dubai, UAE, April 23, 2018:  In the UAE, there’s always been an increasing demand from the youth and working women alike for beauty, however, a significant ethical concern among them revolves around products that have toxins and that involve animal testing.   Palladio, one of the leading international marketer of premium ......Read More

Prepare to be blown away! Dubai, UAE, April 16, 2018:  From the moment you step into the luxurious surrounds of the new SWISH by Immaclife blow dry bar and make-up studio in Abu Dhabi, your new regime begins. Your expert SWISH stylist will quickly consult with you to understand your hair needs and prescribe exclusive Davines products to ......Read More

Dubai, UAE, April 15, 2018:  Summer is almost here and it’s the perfect time to try out a new make-up trend to get your summertime beauty look on-point. Do you prefer a fresh face with subtle glamour? Pops of colour? Or would you rather channel bronzed goddess vibes? We’ve rounded up four of the top makeup trends of the season ......Read More

Dubai, UAE, April 5, 2018:   Following the success of the Max Factor Makeup Academy, the brand has now launched its online counterpart to make makeup artistry accessible to makeup enthusiasts across the region. This is the first and only online program in the Middle East that offers access to a network and regional community of makeup ......Read More

 Even More Invisible Than Ever   Dubai, UAE, March 26, 2018:  Lucky for us after the high demand for a modern and innovative solutions for our customers problems, MAKE UP FOREVER is finally launching 3 new products that we’re all waiting for. Allowing the users to play with color correction, build their tailor-made ......Read More

Dubai, UAE, March 25, 2018:  Pinky Goat, the multi-award winning professional eye brand, have appointed Ahmad Amine as their new Creative Director. With a successful and blooming career within the makeup and beauty industry, Ahmad is a firm favourite amongst a growing list of celebrities in the Middle East and internationally.  With a ......Read More

Hala will collaborate with Beyond Beauty and Platinum Records to launch a new line of cosmetics Dubai, UAE (March 15, 2018)-   Beyond Beauty, a new cosmetics company which aims to help individuals redefine beauty on their own terms announced their partnership with Platinum Records to create a global line of cosmetics for their music ......Read More

Dubai, UAE, March 05, 2018:   METAL EYES   METAL EYES LINERS have a waterproof, silky, soft and creamy texture, that allows for optimal playtime and blending. Always blend and smudge before the product sets on the lid. It is also suitable on the waterline, and can be used around the edge of the eye with a bold ......Read More

Dubai, UAE, February 27, 2018:  Max Factor’s Eye Studio has the ultimate set to help you create a flawless make-up look that will make you stand out, by creating the perfect pair of contoured brows and dramatic eyes. With years of expertise in eye artistry, Max Factor understands how important it is to achieve the perfect contoured eye ......Read More

Learn make-up tips and tricks from the best in the industry this March at the most sought after beauty event of the year MAC Cosmetics announced as headline sponsor of event Dubai, UAE, February 22, 2018:  They are setting the internet and the make-up industry alight and MyBeautyFest, a one of a kind beauty extravaganza, is bringing ......Read More

Boost your lashes and brows with a luxury two step serum and volumising treatment with proven results in 14 days  Dubai, UAE, February 15, 2018:  Why should your eye care regime end with the skin?  As well as perfectly framing your face, your brows and lashes are the perfect protectors for your beautiful eyes, and keeping ......Read More

Dubai, UAE, February 11, 2018:  Finally, something worthy of the hype. Fall fast and hard for the highlighting perfection of hyper real glow. Each palette packs, three shades of irresistibly creamy, highlighting powder to create flawlessly smooth, supercharged radiance. Give into gleam. Beyond your dreams. Get lost in the hyper ......Read More

Limited Edition Valentine’s Collection Available from January in all KIKO stores and online. Dubai, UAE, February 01, 2018:  Made with love and for love, the new LIP ME LOTS collection by KIKO Milano aims straight for the heart. It’s romantic, original and fun: an explosion of kisses!  With LIP ME LOTS, Valentine's ......Read More

High-tech beauty brand, WUNDER2 has now launched its brand new WUNDERKISS TINTED LIP PLUMPING GLOSS. Dubai, UAE, January 30, 2018:   Available in the three stunning shades of Nude, Berry and Rose, this WUNDERKISS color collection is a must-have for every girl on the go!    Created using the same formula as the much-loved ......Read More

The Middle East’s First & Best Loved Beauty Box Turns 6 and Celebrates with a Funky Anniversary Rainbow Box & Party    Dubai, UAE, January 29, 2018:  GlamBox Middle East, the very first beauty box to launch in the region, celebrates its sixth Birthday this month.  Since its launch in January 2012, GlamBox ......Read More

The brand will be available at BinSina Pharmacies across the UAE Dubai, UAE, 28 January 2018:   It's always welcome news when leading beauty brands that we've discovered abroad or online land on our fair shores. Korff Milano, the premier European make-up brand launched in the UAE recently. The brand marked its launch with an ......Read More