Step into Spring with a Holographic Edge Dubai, UAE, June 26, 2018:  Spring into a new era of Goth where dark meets light and moody meets bright. This is not your mother’s Goth. Meet Goth-O-Graphic, a world where unicorns have perished, but their holographic shadows remain, resulting in an unexpectedly bold colour statement. Pastels ......Read More

June 5, 2018:  "The first look is all about fresh-faced natural skin - we brushed up brows and hydrated lips with Orgasm Afterglow Lip Balm. The second look celebrates Americana with a graphic interpretation of the American flag."  Diane Kendal using NARS Cosmetics LOOK 1: SKIN: NARSskin Multi-Action Hydrating Toner, ......Read More

Dubai, UAE, June 04, 2018:  We all know that a perfectly painted pout can help pull any look together, especially when done using a vibrant and matte liquid lipstick. However, liquid lipsticks have the reputation of being unforgiving on the lips, as they can feel drying and accentuate any lines or textures on the lips. Introducing The Body ......Read More

Add a shimmering finishing touch to your eye makeup!  Dubai, UAE, May 30, 2018: With its long-lasting formula and gentle Castor oil, BROWME Gel Mascara is the final step to completing your eyebrows to define and keep hairs in place all day long. Brush a small amount of product to add a subtle shimmer to the tips of the hairs. Choose from ......Read More

May 16, 2018 - Dubai, UAE: Summer is around the corner and many of us prefer wearing less make-up and falsies when going on holiday or spending time by the pool. Thus, getting our lashes and eyebrows to look naturally voluminous may seem like the ultimate solution to ditch using make-up during hot summer days and enhance natural ......Read More

Dubai, UAE, May 16, 2018:  Beauty trends change all the time! Last year the trend was dark and imperfect black liners that rimmed the eye, and this year it’s a more brightened one with pops of colour. Yes, 2018 is all about sky-high lashes, glitter, high-shine and statement looks. If you’re looking to stay on trend with beauty ......Read More

Dubai, UAE, May 14, 2018:  Wearing make-up to the gym is still an on-going debate, as many believe it can cause skin problems such as congested pores, acne and skin inflammation – not to mention the mess that make-up can cause when smudging or fading. While many of us wouldn’t go as far as wearing a full face while working out, we ......Read More

Dubai, UAE, May 14, 2018:  Velvet Touch Lipstick Matt     The Velvet Touch Lipstick Matt's creamy texture ensures easy application and delivers a long lasting matt intense colour. The Velvet Touch Lipstick Matt moisturises and soothes lips, keeping them soft & giving long lasting results that last for ......Read More

For an ultra-Glam effect Dubai, UAE, May 13, 2018:  Introducing AMANI, the latest way to make a glamorous style statement. The double-layered design with thick, wispy sections throughout, creates a bold makeup look that’s perfect for those elegant evening occasions. Made silk, this lash can be used up to 10 times and has PRO ......Read More

Change of Sheen   Dubai, UAE, May 01, 2018:  NARS Cosmetics introduces Highlighting Powder featuring Seamless Glow Technology. The innovative formula, available in six shades, combines micro-spherical powders and pearls that reflect light and melt seamlessly into skin to enhance your natural glow.  The silky, lightweight ......Read More

Dubai, UAE, April 23, 2018:  In the UAE, there’s always been an increasing demand from the youth and working women alike for beauty, however, a significant ethical concern among them revolves around products that have toxins and that involve animal testing.   Palladio, one of the leading international marketer of premium ......Read More

Prepare to be blown away! Dubai, UAE, April 16, 2018:  From the moment you step into the luxurious surrounds of the new SWISH by Immaclife blow dry bar and make-up studio in Abu Dhabi, your new regime begins. Your expert SWISH stylist will quickly consult with you to understand your hair needs and prescribe exclusive Davines products to ......Read More

Dubai, UAE, April 15, 2018:  Summer is almost here and it’s the perfect time to try out a new make-up trend to get your summertime beauty look on-point. Do you prefer a fresh face with subtle glamour? Pops of colour? Or would you rather channel bronzed goddess vibes? We’ve rounded up four of the top makeup trends of the season ......Read More

Dubai, UAE, April 5, 2018:   Following the success of the Max Factor Makeup Academy, the brand has now launched its online counterpart to make makeup artistry accessible to makeup enthusiasts across the region. This is the first and only online program in the Middle East that offers access to a network and regional community of makeup ......Read More

 Even More Invisible Than Ever   Dubai, UAE, March 26, 2018:  Lucky for us after the high demand for a modern and innovative solutions for our customers problems, MAKE UP FOREVER is finally launching 3 new products that we’re all waiting for. Allowing the users to play with color correction, build their tailor-made ......Read More

Dubai, UAE, March 25, 2018:  Pinky Goat, the multi-award winning professional eye brand, have appointed Ahmad Amine as their new Creative Director. With a successful and blooming career within the makeup and beauty industry, Ahmad is a firm favourite amongst a growing list of celebrities in the Middle East and internationally.  With a ......Read More