Founder, Olga Romanova will share results of her inspirational journey and showcase her versatile makeup products and accessories   Dubai, UAE: Leading beauty brand, Romanovamakeup is set to introduce a wide range of beauty products and accessories at the upcoming Beautyworld Middle East at DWTC, the largest beauty trade ......Read More

POMONE Paris, the cosmetic brand that harnesses the power of the apple, will be in Dubai from 31 October to 2 November 2022. The company will showcase its expertise at stand S2 E45 in the French Pavilion. Visitors will have a chance to discover a range of premium cosmetic products made in France and fully committed to clean beauty. POMONE ......Read More

Celebrity makeup artist Mario Dedivanovic is pleased to launch his eponymous beauty brand in the Middle East. Starting October 14th, Makeup By Mario will be exclusively available at Sephora stores and online, bringing Mario’s high-quality formulas and easy-to-use products and tools to professionals and beauty enthusiasts alike, to help ......Read More

Halloween is fast approaching, and CATRICE has your back with the new AW22 Update Collection to create a quick and easy last minute doll face look! Create a simple neutral smoky look for some definition with the PRO DESERT ROMANCE  SLIM EYESHADOW PALETTE. The Pro Eyeshadow Palettes are getting a new addition with the Pro Desert Romance ......Read More

Vacation season is over, and we are back on the go! A little make-up pouch of essentials that stays in your favorite office bag is a must filled with products that perform quickly, easily, and reliably. Multifunctional beauty that serves more than one purpose in an instant is all the rage right now and is perfect for a quick touch up throughout ......Read More

MUST-HAVE FOR BEAUTY ADDICTS WITH INSPIRING AUTUMN SHADES:  THE CATRICE LE FALL IN COLOURS Autumn leaves of red and gold ... the Fall in Colours Limited Edition by CATRICE unites the warm colours of vibrant autumn leaves, ripe fruits and  the golden sun of late summer in a unique collection.  The LE includes all of the ......Read More

Since its summer and traveling season is extremely popular, we’re giving you our top five CATRICE essentials to have in your carry on throughout your travels so you can freshen up and look great the whole time.  Hydration while flying is key! The HYDRATOR PLUM AND FRESH PRIMER is a moisture boost and primer in one. It provides a ......Read More

After a long day in the sun, nothing looks better than a quick ‘no makeup’ makeup look to enhance your tanned features while keeping your skin hydrated with zero effort! First, start with a drop of the , which can easily be integrated into your daily skincare and beauty routine. Just apply a few drops of serum on the face, neck ......Read More

It’s that time of year again! Summer vacations are in full swing, and Benefit Cosmetics knows you’re looking for some inspirational makeup tips for all those vacation TikToks and selfies you’re about to take. Benefit Cosmetics and their Regional Brow Artist, Yara Ayoob, have got you covered with a super trendy blush look and ......Read More

June 24, 2022: Eid is an occasion where love is conveyed through exchanging gifts with loved ones and spending time with family and friends. We are always on the lookout for the best gifts for our dearest ones. Celebrate this Eid with essence by gifting glam products from the new editions this season. Below is a roundup of all our favorite ......Read More

June 24, 2022:  Eid is just around the corner, it’s time to decide the perfect look for this celebration. To keep the right balance with the whole look, lets opt for a nude makeup look this Eid. With CATRICE’s products you’re going to dazzle your feed with your Eid selfie. Let’s glance at few products that can help ......Read More

Meet Benefit’s most wearable & versatile shades yet!   The WANDERful World Collection features 11 NEW blushes in a new & improved packaging inspired by the colors & personalities found in natural objects big & small, near & far, real & fantastical, these blushes will bring the cheeks of your wildest ......Read More

What’s Eid without a little metallic shimmer? With Eid fast approaching, having some make-up inspo prior to the celebration is crucial! A soft versatile smoky mauve look with some shimmer is the perfect way to celebrate the Eid festivities that will suit all your gorgeous outfits. Follow the steps below to get the look!  Starting with ......Read More

In the magical spirit of Eid comes a time to celebrate the blessing of health and prosperity with our loved ones. For this occasion, essence has specially produced the Magical Eyes Gift Set with four bestselling products! The items of this box have been carefully chosen to create magical eye looks this Eid for the three days of festivities with ......Read More

Reveal your extraordinary with the new FLE XXL mascara this holy season! Xtra Volume,Xtra fulness, Longer lashes for your Eid look Priyanka Chopra Jonas's favorite eye look for EID   Introducing the NEW False Lash Effect XXL Mascara, inspired by salon lash extensions, and mastered by Max Factor – a mascara that gives a ......Read More

Valentine’s Day is right around the corner and if you’re looking for inspiration for a romantic pastel pink makeup look, whatever your plans may be, well look no further! Benefit Cosmetics and their Regional Brow Artist, Yara Ayoob, have got you covered with a super trendy makeup look and the most snatched ......Read More

The new hybrid Makeup range from Max Factor: Miracle pure, skin-improving foundation CARE WHILE YOU WEAR   Introducing Miracle Pure makeup, a new range inspired by skincare, but mastered by Max Factor. Developed with unique formulas to enhance skin texture and ingredients to help skin from within. It’s time to achieve a ......Read More

INGLOT C E L E S T i A L S For the longest time, we have been fascinated with what’ s beyond the Earth. We’ve adored the moon, the stars, the constellations; yet always from afar. This exclusive Holiday 21/22 Collection re-imagines a version of cosmic phenomena: Equinox, Solstice, and Supernova. The all-encompassing makeup ......Read More

DID YOU KNOW? THE ERBORIAN CC CREAM SELLS EVERY MINUTE WORLDWIDE! THE DIFFERENCE BETWEEN BB CREAM AND CC CREAM Whether you want a natural or a sophisticated look, the best products for a perfectly even complexion are BB and CC creams. Part skincare, part makeup, they correct the appearance of blemishes, so your skin looks perfect and is ......Read More

• THAT Concept Store dedicates January to clean beauty must-haves   • The popular home-grown concept store hosts an array of sustainable, vegan, and cruelty-free brands    Dubai, United Arab Emirates, January 13, 2022: For customers looking to make more sustainable life choices who care about the ingredients ......Read More

January 03, 2021:  25 Years. 87 Makeup Trunks. 3,300 Runway Shows. 129,000 models. 500 covers and counting. At the same time, McGrath was setting global beauty trends and elevating the art of makeup, she was formulating and perfecting her collection of high-performance cosmetics, culminating in the launch of her eponymous brand PAT McGRATH ......Read More