Don’t miss your favorite star this month   May 09, 2019:  Following the great success of MAKE UP FOR EVER’s Helwet Ramadan season 1 & 2, MAKE UP FOR EVER returns with Helwet Ramadan YouTube program, season 3. Helwet Ramadan series includes 30 episodes with top celebrities and makeup artists from the Arab world that ......Read More

Dubai, United Arab Emirates - May 08, 2019:   For many of us, the season of summer calls for pretty bright and floral dresses and the chance to enjoy the surrounding pleasantness where everything feels renewed and re-energized. It’s a season of colour where everything takes on a new look and a new feel.  It’s during ......Read More

May 05, 2019 - Dubai, UAE Urban Decay and Redken organized an event with 400 guests in attendance, to revive the iconic pillars of Urban Decay – All Nighter Setting Spray, Naked Palettes, Heavy Metal Glitter Liners and more. The event was to celebrate the launch of the unique demi-permanent hair coloration, Shades EQ on Redken in the ......Read More

Dubai, United Arab Emirates  -  April 18, 2019:  The words “prom season” can send shivers down your spine. “A night you never forget”, they define it! We are not trying to put pressure on you, we simply would love to help out so consider this next round up floatie! Here’s our prom beauty advice from ......Read More

Dubai, UAE, April 15, 2019:  If you’re tired of dry, parched and chapped lips – we hear you! It’s quite difficult to maintain perfect looking lips between weather fluctuations and the excessive use of lip products, especially matte lipsticks, doesn’t help either! Known for its innovative masks for the face and body, ......Read More

Dubai, UAE, April 10, 2019:  Now that spring is quickly approaching, it’s time to add those bright and bold colors to our make-up armory. Wet n Wild has launched two new limited-edition collections for you to love.  The first is the Fire Dragon vs. Ice Dragon Collection, which embodies the fantasy world where cool tones contrast ......Read More