International beauty brands line up wide range of product launches at Beautyworld Middle East 2017
Innovative cosmetics, skincare, haircare, water, and chocolate to debut at region’s largest beauty and wellbeing showcase
Dubai, UAE, May 13, 2017: Beautyworld Middle East, the region’s largest international beauty and wellness trade fair will open tomorrow (14 May), with 1,580 exhibitors from 60 countries out to impress more than 35,000 visitors over three days at the Dubai International Convention and Exhibition Centre.
Product launches from the world’s biggest brands and start-ups alike will share the stage at the 22nd edition of the three-day event, with organiser Messe Frankfurt Middle East confirming at least 100 companies will make a bow with their latest offerings seen for the first time in the region.
Whether it’s the world’s first anti-aging beauty chocolate, mineral water dispensers infused with precious gemstones, exclusive niche fragrances, or organic skincare products made from native Hawaiian plants, Beautyworld Middle East will once again be the annual platform of choice for global manufacturers to introduce their newest wares.
Bollywood star Kareena Kapoor will also launch a product-line for Indian manufacturer Olivia Cosmetics on the 2nd day of the annual showcase. Meanwhile, here’s ten products to look out for, as the global wellbeing industry converges at the crossroads of beauty and success.
Davines by EIDEAL (UAE)
UAE Company EIDEAL is a regular Beautyworld Middle East exhibitor and a leading manufacturer and distributor of premium hair solutions across the Middle East and North Africa. This year, EIDEAL is launching davines, an Italian eco haircare brand with its roots founded on sustainable beauty.
EIDEAL will also have a shampoo lab at its stand, where a chemist will be on hand to customise a davines’ shampoo product based on a visitor’s needs and scent preferences.
A guilt-free pleasure that improves health rather than hinders it, Esthechoc is the world’s first anti-aging beauty chocolate. According to inventor, Dr. Ivan Mikhailovich Petyaev, a former scientist at Cambridge University, the so-called ‘nutricosmetic’ slows down the skin’s aging process through a combination of highly potent active substances: Astaxanthin – the most powerful antioxidant known to science – and Cocoa polyphenolic epicatechins, which are found naturally in chocolate.
Dr. Petyaev says one bar of Esthechoc (7.5g, 38 kcal) per day helps to regain skin health and slow down the ageing process in three weeks. And after 10 years of intensive research and clinical trials, it’s finally at Beautyworld Middle East 2017.
EVY Professional (Australia)
An Australian-owned brand, EVY Professional is a hair tool range featuring unique patented Japanese mineral technology. Each of the EVY products feature 32 natural negative ion-generating minerals. This unique blend of post-volcanic minerals injects hydration and moisture into the hair during styling.
The entire EVY range, including hair dryers, curling irons, brushes, and the 2017 AHFAs Most Innovative New Styling Tool WINNER – the EVY iQ-ONEGLIDE, will be launched for the first time in the region at Beautyworld Middle East 2017.
VitaJuwel is exhibiting at Beautyworld Middle East for the second year in row, and is this year launching its gemstone infused water bottles, vials, decanters, and dispensers. Daniel Eisen, the CEO of VitaJuwel, said its handcrafted glass products vitalise water by restoring its original quality with a selection of precious gemstones.
“What we learned so far is that people from the Middle East are very inspired and excited about our products as they are close to nature and open minded about traditional science, health and beauty,” said Eisen. “As VitaJuwel gem-water bottles are a ‘Spa-To-Go’, they make up premium retail products for luxury spas and are perfectly complemented by VitaJuwel vials, decanters and gem-water dispensers.”
From its stand in the USA Pavilion (one of 22 country pavilions at Beautyworld Middle East), Hanalei will launch a complete range of personal care products such as lip treatments, scrubs, facial masks, lotions, and other body care items. Hanalei’s president Alice Kim said all the company’s products contain Hawaiian Kukui nut oil and other natural botanicals native to Hawaii.
“Ancient Hawaiians would extract the oils from the Kukui nut tree, and it has been used for medical and cosmetic purposes for centuries throughout Hawaiian culture,” explained Kim. “Its oil contains vital fatty acids, vitamins A, C and E which are known to heal and repair dryness by creating a protective barrier on the skin.
APSU by Ullrich Lang (USA)
Perfumer Ulrich Lang from New York will launch his latest unisex scent, APSU at Quintessence – an exclusive showcase of niche high-end fragrances. APSU was developed with the concept of uniting minimalism with freshness. Its scent is a nod to a simpler lifestyle — a contrast to today’s complex world. “APSU is more of a scent than a heavy, complex fragrance,” notes Lang.
Quintessence – the art of perfume returns for its second year at Beautyworld Middle East, where 23 select perfume brands will be on show. Thomas Kosmala, Esteban, Nishane, Simone Cosac, and Le Galion are among the other fragrance masters launching their latest perfumes.
i.plex by LAKMÉ Cosmetics (Spain)
“Spanish company LAKMÉ Cosmetics manufactures professional hair colour and hair care products. At the Spanish Pavilion this year, the Barcelona Company is launching i.plex, an innovative anti-aging plex system with a keratin complex that restructures the hair, dramatically improving combing and manageability and increasing resistance to breakage by 44 per cent.”
Neo-White by Neoderma (Cyprus)
Beautyworld Middle East 2017 will be the setting of skincare manufacturer Neoderma’s biggest relaunch since it was first created in 1991. Headquartered in Cyprus, Neoderma will also launch Neo-White – a whitening product line with HALAL certification.
According to CEO Andreas Loizou, Neoderma presents the world’s most advanced ‘Airless’ Premium Skincare, while all its products are made from the finest raw materials. They’re also are free of all kinds of nasties such as parabens, Ethanolamine, Formaldehyde Donors, Synthetic Dyes, Paraffin Wax, and Genetically-Modified-Organisms.
Ecosophy by Pennelli Faro (Italy)
Pennelli Faro from Italy is an internationally recognised manufacturer of brushes and accessories for Cosmetics and Fine Arts. The company is also very eco-conscious; among its long list of product launches this year is Ecosophy, a vegan-friendly make-up brush collection.
Sara Zanafredi, CEO of Pennelli Faro, said: “Ecosophy becomes an ecological tool, answering the demand of the most important and fastest growing segment of the cosmetics market – the green, natural and vegan one. Ecosophy is made of components recycled and recyclable; a makeup brush with a past, a present and a future.”
Luxury Gold Therapy by Hyunjin C&T (Korea)
Hyunjin C&T is a new player in the regional beauty market, and is introducing its entire range of innovative products that involve the use of gold leaf, magnetic therapy, and oxygen therapy.
President Sunghan Jung said: “We would like to extend our business in the Middle East and introduce our best product, Luxury Gold Therapy, a VIP treatment that maximises the antioxidant effect of pure gold. This treatment uses gold leaf, which gives a visible result right after application.”
Beautyworld Middle East focuses on the six product groups of Hair, Nails, & Salon Supplies; Cosmetics & Skincare; Machinery, Packaging, and Raw Materials; Professional Equipment, Spa & Wellness; Fragrance Compounds & Finished Fragrance; and for the first time in 2017, Personal Care & Hygiene.
The dedicated B2B platform is ideal for global players to launch their latest products and network with thousands of retailers, distributors, wholesalers, beauty professionals, importers and exporters from throughout the wider region and beyond.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “Beautyworld Middle East has served as the launch platform for international and regional exhibitors, who have utilised the show’s immense reach to introduce their products or services into the market.
“With the Middle East and African beauty and personal care market estimated to be worth US$34.5 billion by 2021, it‘s not surprising that exhibitors are flocking to the region‘s greatest beauty and wellness trade platform to debut their wares.