The Swedish beauty-tech powerhouse bridges the gap between beauty and technology: sharing the secrets about how to cheat a facelift

With the increase of beauty consumers turning away from plastic surgery, the demand for non-invasive, pain-free procedures is seeing a rapid growth. Swedish beauty-tech powerhouse, FOREO, has reported a high demand for its celebrity-loved, award-winning skin-tech devices. One device in the brand's award-winning portfolio is standing at the forefront of the beauty revolution giving the whole beauty industry a long overdue facelift and the massive popularity of FOREO BEAR is proof.

In 2021, FOREO has seen a climactic growth in demand for its BEAR, the world’s first FDA-cleared medical microcurrent device with Anti-Shock System™, making the beauty tool the strongest and safest microcurrent device available. BEAR features two microcurrent spheres which deliver advanced microcurrent intensities to large surfaces of the skin, with FOREO’s signature T-sonic pulsations channeling a low-frequency massage deep below the skin surface, to stimulate blood flow and restore firmness and elasticity while reducing visible signs of aging.

“Compared to plastic surgery, beauty products have always been seen as something mild with limited potential to make visible changes in your appearance. However, the whole beauty industry is evolving and beauty-tech is taking over with products packing some serious punch as well as delivering dramatic results,” explains Ryan Saddik, GM for MEA region.

BEAR provides a quick facelift effect as advanced microcurrent helps tone facial muscles, tighten the skin and smooth the look of wrinkles leaving you with youthful radiance. FOREO delivers premium skincare results from the comfort of your own home, meaning that with daily use, a monthly trip to the dermatologist's office is no longer necessary - or costly.

“When it comes to anti-aging, BEAR is our most impressive invention yet. While the microcurrent technology is nothing new, FOREO’s implementation of microcurrent into BEAR is truly revolutionary. What makes our device unparalleled by its competitors is FOREO’s Anti-Shock System™, a unique integrated tech that automatically micro-adjusts the device’s microcurrent intensity according to your skin’s resistance to electricity, guaranteeing a shock-free treatment, maximum safety and premium results. BEAR analyzes your skin, collects the data, learns and adjusts to deliver personalized and the most effective therapy for your specific skin’s needs.” explains Anika Sekhri, FOREO Product Marketing Manager. 

The popularity of beauty-tech has skyrocketed during the global pandemic as consumers massively turned to intelligent at-home beauty solutions. According to data from FOREO’s research, 78% of the people have upgraded their skincare routine since lockdown while as much as 29% bought a new skin-tech device. 

Not only do consumers recognize quality and premium results that beauty-tech delivers, they value the non-invasive treatments that feel like pampering in comparison to the painful surgical procedures. 2022 brings a whole new perspective on beauty, one that is all about self-care and feeling good. People are now choosing pain-free beauty-tech treatments with visible long-term results over a surgical quick fix fueled by pain and risk, debunking once and forever the myth that plastic surgery is the only way to turn back the clock on your skin.

FOREO is available on Sephora, Namshi.com, Sivvi.com, Noon.com and FOREO.com