Dubai, United Arab Emirates - May, 2024 - Renowned UAE-based entrepreneur and mega-influencer, Paola El Sitt, proudly announces the official relaunch of Mlle Paola (MP) Perfumes newest collection designed by France's esteem perfumers Extraits de Parfum. , calling for a momentous occasion in the realm of fragrance within the region. The new collection named 'The Wonders of Courage'',  features a range of four perfumes, each a uniquely crafted blend of meticulously selected ingredients prepared in collaboration with one of France's top perfumers, Extraits de Parfum.

The inspiration behind this newly launched collection stems from Paola's determination in overcoming personal struggles to bring her vision to life and launch the brand, with descriptors for her line of scents coinciding with the four values she carried with her throughout this journey, strength, balance, adaptability, and faith. From the delicate freshness of MP 33 to the irresistible allure of MP 39, and the summer bliss captured in MP 66, to the intriguing fascination of MP 99, every fragrance in the collection is a symphony of exquisite notes, harmoniously crafted to evoke emotions of resilience and perseverance. 

'I am thrilled to introduce Mlle Paola's Perfume to the world. This fragrance is not just a scent, but a journey through time and memory, evoking emotions and capturing moments,' explains Paola El Sitt, the visionary behind MP Perfumes. 'Fragrance has the unique ability to transport us to different places and times, and I wanted to create something that would resonate with people on a deeper level. Partnering with France's most esteemed perfumers, I have meticulously crafted each scent in the Mlle Paola's collection to reflect my personal style and taste, ensuring that they exude elegance and sophistication. I believe that scent is an integral part of one's identity and can leave a lasting impression on others. With Mlle Paola's Perfume, I hope to inspire others to embrace the power of fragrance and create their own unique olfactory journey.'

Mlle Paola Perfumes transcends mere fragrance—it embodies a lifestyle of sophistication and allure. Following its triumphant debut in Lebanon back in 2019, where it achieved unprecedented success at C&F, MP Perfumes underwent a brief hiatus to onboard the right talent and refine its essence. Now, with renewed vigor and dedication, Paola has strategically restructured her brand to elevate her creations through global partnerships with well-experienced manufacturers and producer

The grand renaissance of MP Perfumes, orchestrated by Paola, took center stage at her exquisite birthday celebration hosted at the prestigious Birds Dubai, in the iconic Downtown area. The venue was adorned with sophistication and elegance, set against the captivating backdrop of Dubai's skyline. The grand celebration at Birds, Dubai, was also attended by influential personalities across various industries, among the esteemed guests were socialites and celebs including the Dubai Bling cast, Jessica Kahawaty and Sasha Ray . Guests were also presented with a curated discovery set featuring select fragrances from MP Perfumes' debut collection, offering a glimpse into Paola's aromatic expertise.